I designed this shirt for the 50th anniversary of Earth Day 2020. The shirt is a play on the idiom “2020 hindsight,” which is a direct commentary on how we shouldn’t ignore overconsumption in the garment industry. As well as how consumer overconsumption has had a large part in changing our planet.
The shirt is also an exercise in turning consumer thought into action: Write your goal or intention on the back of the shirt, saying what you want to do with it when you’re done wearing it. See if you can follow through with your promise and extend the lifecycle of your shirt. In addition, 50% of all proceeds went to earthday.org.
As of now, the campaign for these shirts has ended. But you may read more about my design process for the T-shirt in an interview on Everpress.