Visual identity for Vivian Ewing and her new birth doula practice Foxglove Doula (USA). Ewing provides continuous body-positive, sex-positive, gender-affirming support throughout pregnancy, labor and birth. Designed in collaboration with Out Of Office (Elana Schlenker + Mark Pernice) through their “Ouf of Office hours” during which, every Thursday, they’ve offered their design services to anyone who was affected by the Covid-19 pandemic since March 2020.
Includes images for Instagram, business card, poster and flyer. The logo features Herold with a custom xg ligature. The bold condensed display face with horizontal contrast is paired with Suisse Int’l for text.