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Sesc 24 de Maio program booklets

Contributed by Tereza Bettinardi on Oct 18th, 2022. Artwork published in .
Sesc 24 de Maio program booklets 1
Source: terezabettinardi.com Nino Andrés/terezabettinardi.com. License: All Rights Reserved.

Sesc is a Brazilian non-profit institution that values education as a prerequisite for social transformation, and provides courses aimed at all age groups and social strata, and are often free.

The bi-monthly booklets announce the courses and workshops offered at Sesc 24 de Maio, a São Paulo chapter of the organisation. Its programme ranges from silkscreen workshops to open talks about LGBT and civil rights, and classes given by indigenous people of Brazil sharing their culture. Since several workshops continue from one month to another, the system was designed to make two different covers in one booklet by simply moving the booklet flaps. The covers were printed using only a few spot colours at a time, the colours were chosen by combining one fluorescent spot color with a solid one, experimenting with overprinting.

For the internal pages, the rule was to make it very simple and agile to typeset. The typefaces used are Atlas Grotesk and Atlas Typewriter for all the text, plus Whitney Index for captions.

Sesc 24 de Maio program booklets 2
Source: terezabettinardi.com Nino Andrés/terezabettinardi.com. License: All Rights Reserved.
Sesc 24 de Maio program booklets 3
Source: terezabettinardi.com Nino Andrés/terezabettinardi.com. License: All Rights Reserved.
Sesc 24 de Maio program booklets 4
Source: terezabettinardi.com Nino Andrés/terezabettinardi.com. License: All Rights Reserved.
Sesc 24 de Maio program booklets 5
Source: terezabettinardi.com Nino Andrés/terezabettinardi.com. License: All Rights Reserved.
Sesc 24 de Maio program booklets 6
Source: terezabettinardi.com Nino Andrés/terezabettinardi.com. License: All Rights Reserved.
Sesc 24 de Maio program booklets 7
Source: terezabettinardi.com Nino Andrés/terezabettinardi.com. License: All Rights Reserved.

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