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Jupiter visual identity

Contributed by Daniel McQueen (TDF) on Jul 1st, 2020. Artwork published in
January 2020
.
    Jupiter visual identity 1
    License: All Rights Reserved.

    Jupiter is a home-fulfillment service that helps busy people and families effortlessly stock their home with groceries and essentials through a personalized and trusted fulfillment team.

    for the visual identity of this startup, Hollywood-based branding agency Truffl picked GT Walsheim, used from logo to body text, plus Neue Droschke – used in all caps for headlines, and in upper- + lowercase for certain bits of short copy. For some reason, the menu items in the navigation bar are set in Neue Helvetica.

    Jupiter visual identity 2
    License: All Rights Reserved.
    Jupiter visual identity 3
    T R U F F L. License: All Rights Reserved.
    Jupiter visual identity 4
    License: All Rights Reserved.
    Jupiter visual identity 5
    T R U F F L. License: All Rights Reserved.

    Typefaces

    • Neue Droschke
    • GT Walsheim
    • Neue Helvetica

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