Час закритих дверей / Closing time is a photo project about Ukrainian businesses being closed or transformed during Covid-19 pandemic. More than 100 owners of local restaurants, travel agencies, large logistics centers, private schools, small craft industries, law firms, sports centers etc. We took portraits of them in their working spaces and tried to figure out what they feel after closing the doors for the undetermined period of time.
Hexagon Agency went with Soyuz Grotesk for project members’ names due to a couple of reasons. We liked the Cyrillic version of Soyuz Grotesk, which is a huge fortune nowadays. We also found it pretty interesting, that Soyuz Grotesk is a modern interpretation of Cyrillic Helvetica, despite being both charming and awkward typeface. Thus, choosing Helvetica Neue Cyrillic for body text and titles wasn’t a tough decision. We found something that was pretty universal, but not sterile.
In addition, we were obsessed with a modern concept of “kleinschreibung” or unicase, which was implemented in Soyuz Grotesk by abandoning using the uppercase. This is also an ideological moment, because it not only makes the overall typesetting more rational, but translates the idea of equality and democracy as well.