BST architects create spaces in the fields of industry, commerce, education, culture and leisure. Above all, they use the diversity of different perspectives to harmonize the needs of the client, the wishes of the users and their own architectural standards.
We have clearly defined the identity that has grown over the years and visualised it with the help of a tangible brand story in a new design concept.
BST works between 2D (design, draft) and 3D (finished building). On the way to the finished building, BST always incorporates several perspectives into the project – the needs of the users, the requirements of the client and the architects’ own demands. Isometry combines 2D and 3D as a graphic form of representation and, in a simplified form, forms the framework for the design concept. Within this framework, among other things, isometric letters have been created, which are repeatedly rearranged depending on the content and medium and thus symbolise the different perspectives.
The various aspects of the story are reflected not only in the key visual, but in the entire corporate design. The individual letters – based on Maison Neue, which is used throughout the identity – can be displayed differently as key visuals on each means of communication and thus frame the respective content. In addition, the underlying grid determines the design or is even integrated as a design element in individual communication tools. To illustrate the different perspectives, entire text blocks with different reading and viewing directions are arranged on particular communication media. The theme is also carried on the business cards via the photos of the individual actors.