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Push Pin Graphic No. 52, “Take a Trip to Lotus Land” poster, 1967

Contributed by Matthijs Sluiter on Jun 26th, 2020. Artwork published in .
    Push Pin Graphic No. 52, “Take a Trip to Lotus Land” poster, 1967 1
    Source: https://www.wright20.com License: All Rights Reserved.

    Poster by Milton Glaser for the 52nd issue of the Push Pin Graphic. From The Push Pin Graphic: a Quarter Century of Innovative Design and Illustration by Seymour Chwast (Chronicle Books, 2004):

    Push Pin was caught up with, and helped influence, the colorful psychedelic fashions of the late sixties. This issue consisted of three faux “advertising” posters with slogans on the front and texts on the verso side. Chwast, Glaser and McMullan interpreted the drug-induced style in there own ways.

    A intensely brown and blue, nearly ton-sur-ton illustration of a nude girl walking with flowers is accompanied with a single line of text set in what looks like Angelus-Mediäval or Chicago, as it was named in the catalogue of Fonderie Turlot. Similar to De Vinne, Romana, but clearly different in its shark fin-like terminals on the capitals T and L (both used twice and grouped on this poster).

    Detail.
    Source: https://www.wright20.com License: All Rights Reserved.

    Detail.

    Typefaces

    • Angelus-Mediäval
    • Columbus

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    5 Comments on “Push Pin Graphic No. 52, “Take a Trip to Lotus Land” poster, 1967”

    1. That’s an interesting type choice, considering the place and time. I’ll try to find out under which name it was available in 1967.

      The obituary by SVA Archives includes a different version of this poster. There, the text is set in a pretty similar face which also has this kind of terminals. In this case it’s Columbus.

    2. Interesting! The Push Pin Graphic book shows a version with Angelus…

    3. … and from the back of the book in “the fine print”:

      Chwast recalls being inspired by a sampling of Victorian typefaces in the Phillips’ Old-Fashioned Type Book and engraved ads in old magazines that revealed the eccentricity common to Victorian Design.

      The book’s editor was printer/collector Frederic Nelson Phillips. His Phillips’ Old Fashioned Type Book was an early and important contribution to the 20th century revival of 19th century ornamental types. From Circuitous Root:

      Frederic Nelson Phillips was a printer and a collector of 19th century types. He offered composition service from them as reproduction proofs in the mid 20th century. This volume is particularly interesting as it is printed from these original types and often shows a more complete character set than the original foundry showings.

    4. The Phillips’ Old-Fashioned Type Book’s title page shows a direct match with a Push Pin Studio release: the 3-dimensional type used on the title page —Relievo— was re-used for Push Pin Studio promo cards.

    5. Good sleuthing, Matthijs!

      The Push Pin Graphic book shows a version with Angelus

      So does a reproduction in International Poster Annual vol. 14 from 1970.

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