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Chaos Theory identity and website

Contributed by Emtype Foundry on Jul 3rd, 2020. Artwork published in .
    Chaos Theory identity and website 1
    Source: http://www.murmuroriginals.com License: All Rights Reserved.

    From Murmur:

    Chaos Theory, one of South Africa’s premier events and promotions agencies, had been in operation for over 12 years, and were looking at taking the next big step in their business. Their brand identity, needed to reflect their dynamic, energetic nature. Their existing brandmark referred to the butterfly effect. This was used as the basis of the design, and simply gave it a stripped down, refined look, together with a newly designed visual language that lives across various platforms.

    The redesigned identity uses Ciutadella throughout. On the website, Roboto Condensed is used instead.

    Chaos Theory identity and website 2
    Source: http://www.murmuroriginals.com License: All Rights Reserved.
    Chaos Theory identity and website 3
    Source: http://www.murmuroriginals.com License: All Rights Reserved.
    Chaos Theory identity and website 4
    Source: http://www.murmuroriginals.com License: All Rights Reserved.
    Chaos Theory identity and website 5
    Source: http://www.murmuroriginals.com License: All Rights Reserved.
    Chaos Theory identity and website 6
    Source: https://www.chaostheory.co.za License: All Rights Reserved.
    Chaos Theory identity and website 7
    Source: https://www.chaostheory.co.za License: All Rights Reserved.

    Typefaces

    • Ciutadella
    • Roboto Condensed

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