O Street was asked to develop a brand—concept, name, logo and packaging—for a new venture into craft brewing. Meet Full Circle Brew Co.
Our approach for their logo and can designs was stark simplicity. We wanted a design that would pop off the shelf and delight in the hands.
With a creative blank slate other than making bloody good beer, we ran initial workshops on site. As they are a family-owned brewery with a windmill on site generating power, we narrowed in on a concept focussed on family and sustainability.
The geometric, circular Futura was a perfect candidate to mirror the sharp simplicity of the circle-centric brand. Trade Gothic Condensed was chosen for details on the packaging as a nod to the brewery’s industrial location.