An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Sullivan Street Bakery

Contributed by Phillip Nessen on Jul 11th, 2020. Artwork published in
circa 2018
.
    Sullivan Street Bakery 1
    Source: http://www.nessen.co nessen.co. License: All Rights Reserved.

    Jim Lahey, James Beard Award winner and creator of the No-Knead Bread recipe popularized by The New York Times, founded his Sullivan Street Bakery in 1994. Since then it’s expanded to multiple locations and a thriving wholesale business. Like the bakery itself, its new visual identity is unpretentious but elevated, pulling inspiration from industrial signage and ironwork.

    We used an unexpected combination of typefaces from different time periods to feel like “Everyday New York.” The workman typefaces News Gothic and Helvetica evoke undesigned signs while Caslon Graphique references a 1970s version of fancy.

    Weathered Art Deco building signs, out of date subway posters, manhole covers, acrylic signs for red sauce joints. That’s the New York we love and want to be a part of it.

    Sullivan Street Bakery 2
    Source: http://www.nessen.co nessen.co. License: All Rights Reserved.
    Sullivan Street Bakery 3
    Source: http://www.nessen.co nessen.co. License: All Rights Reserved.
    Sullivan Street Bakery 4
    Source: http://www.nessen.co nessen.co. License: All Rights Reserved.
    Sullivan Street Bakery 5
    Source: http://www.nessen.co nessen.co. License: All Rights Reserved.
    Sullivan Street Bakery 6
    Source: http://www.nessen.co nessen.co. License: All Rights Reserved.

    Typefaces

    • Caslon Graphique
    • News Gothic
    • Helvetica

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment