Located in Katonah, NY, 50 miles north of New York City, the Caramoor Center for Music and the Arts offers performances by world-class musicians in the spectacular setting of a historic Italianate villa and its gardens. Best known for its summer Music Festival, Caramoor presents year-round concerts in classical music, opera, jazz, and other musical forms, as well as an arts museum and educational programming. Pentagram’s Paula Scher has designed an elegant new identity for Caramoor that is inspired the institution’s unique setting and history and the forms of musical notation.
Scher and her team have created a modern identity for Caramoor that conveys its importance as an institution. The simple, graceful forms of the identity are inspired by musical notation. The ‘C’ resembles the symbol for common time, while the slanted line and dot are found in the mark for a musical simile, or segue. The slanted line also suggests a baton and can be used as a graphic divider, setting up sub-brands for different types of programming at Caramoor.
Note that Paula Scher used an enlarged lowercase ‘c’ instead of a cap … clever!