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Almacenes Florida sign

Contributed by Jorge Iván Moreno Majul on Jul 9th, 2020. Artwork published in
circa 1974
.
    Almacenes Florida sign 1
    Source: https://zaragozadeluxe.com Zaragoza de Luxe, 2000. License: All Rights Reserved.

    Almacenes Florida was a retail warehouse in Zaragoza, Spain that used Stripes for its light sign, with the eight stripes turned into four lines of increasing width.

    From the Zaragoza de Luxe website (auto-translated):

    A classic from Delicias street. We adored Almacenes Florida for not having changed the tuning of its radio commercials for most of its history. They used the song “The Sound of Philadelphia” by the MFSB group since 1974, and forever, which is their time was a modern hit, but no publicist would have thought of using it until well into the 21st century. This music-advertising merit catapulted them to the candidacy of the Zaragoza de Luxe award.

    The use of Stripes was probably inspired by the Philadelphia Sound Special Discotheque record on which “The Sound Of Philadelphia” is the first track. This compilation also includes a song by Three Degrees which uses Stripes as well. This sign might have inspired the Pinturas Dekora logo in the same city.

    Almacenes Florida sign 2
    Source: https://zaragozadeluxe.com Zaragoza de Luxe, 2000. License: All Rights Reserved.

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    1 Comment on “Almacenes Florida sign”

    1. Oh wow, that’s a great back story! In fact, I do have an unfinished draft about the covers of the Philadelphia Sound compilations and their eclectic use of dry transfer faces. Will dig it up and publish later.

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