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Wildtrax identity

Contributed by TypeMates on Jul 12th, 2020. Artwork published in .
    Wildtrax identity 1
    Source: https://faith.studio Martin Duff of Faith Studio. License: All Rights Reserved.

    Faith Studio – based in Glasgow, Scotland – redesigned logo and brand identity of Wildtrax, a service that …

    offers the discerning traveller a unique experience traversing the Highlands of Scotland in fully kitted out expedition-standard Land Rovers featuring rooftop tents.

    Creative Director Martin Duff describes that the studio was …

    tasked with creating a contemporary identity that would capture the robust essence of the Wildtrax brand; allowing them to connect with their adventure-seeking audience and unify their existing fleet of vehicles.

    That “robust essenceis covered by Halvar Stencil Breitschift. Plain Halvar Breitschrift comes in use for additional text.

    Wildtrax identity 2
    Source: https://faith.studio Martin Duff of Faith Studio. License: All Rights Reserved.
    Wildtrax identity 3
    Source: https://faith.studio Martin Duff of Faith Studio. License: All Rights Reserved.
    Halvar Stencil Breitschift Bold MinGap (top) was stretched slightly for final Logo (bottom).
At wildtrax.co.uk directly, an eroded/weathered type effect was added as well
    Source: https://www.wildtrax.co.uk Photo: TypeMates. comparison by Jakob Runge. License: All Rights Reserved.

    Halvar Stencil Breitschift Bold MinGap (top) was stretched slightly for final Logo (bottom).
    At wildtrax.co.uk directly, an eroded/weathered type effect was added as well

    Wildtrax identity 5
    Source: https://faith.studio Martin Duff of Faith Studio. License: All Rights Reserved.
    Wildtrax identity 6
    Martin Duff of Faith Studio. License: All Rights Reserved.
    Wildtrax identity 7
    Source: https://faith.studio Martin Duff of Faith Studio. License: All Rights Reserved.
    Wildtrax identity 8
    Source: https://faith.studio Martin Duff of Faith Studio. License: All Rights Reserved.
    Wildtrax identity 9
    Source: https://faith.studio Martin Duff of Faith Studio. License: All Rights Reserved.
    Wildtrax identity 10
    Source: https://faith.studio Martin Duff of Faith Studio. License: All Rights Reserved.

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    • Halvar Stencil
    • Halvar

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