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Spritkönig, Graz

Photo(s) by Maurits van den Toorn. Imported from Flickr on Jul 8, 2020.
    Spritkönig, Graz
    Source: https://www.flickr.com Uploaded to Flickr by Maurits van den Toorn and tagged with “crillee”. License: All Rights Reserved.

    Crillee in use for Spritkönig (“Fuel King”), a chain of service stations in Austria. From the series Middenstandsroyalty (“Middle-class royalty”) by Dutch Flickr user Maurits van den Toorn.

    Crillee is an italic-only typeface originally designed by Dick Jones for Letraset in 1980. In the following years, it was subsequently expanded to five styles. There are digital versions available from ITC (4 styles, lacking the Light) and Scangraphic (4 styles, lacking the Inline Shadow).

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    2 Comments on “Spritkönig, Graz”

    1. Arthur de Koning says:
      Jul 12th, 2020 9:53 am

      “Middenstand”, although literally meaning 'middle class’, has in Dutch the derived but nowadays prominent meaning of 'shopkeepers’ or, by extension, 'small business owners’. Judging from the other photos on the Flickr page, Van den Toorn is using it in this way (“Shopkeeping royalty”).

    2. Good point, Arthur, thanks! In German, we use Mittelstand with the same double meaning. I wasn’t aware that the English term doesn’t extend to the meaning of small and medium-sized businesses. (Now I wonder in which line of business you’re active, Meneer de Koning!)

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