2020 marks the Taste’s 40th anniversary, starting in 1980 with Mayor Jane Byrne continuing today with Mayor Lori Lightfoot. This year the festival won’t take place in Grant Park due to COVID-19, the Taste of Chicago has been reimagined to showcase the diversity of Chicago’s culinary scene while supporting local nonprofits and frontline workers with free meals.
As Chicago is globally known for its style-writing (from lettering to graffiti) our Taste logotype utilizes and modifies a highly-stylized flat brush typeface from OH no Type Company. Swear was released earlier this year through Future Fonts. The custom block lettering is inspired by Chicago style architecture and by Jackson Cavanaugh’s AGI poster.
The design focuses on lips as through them it’s how we eat, how we sing ... it’s how we say I love you. Our lips were inspired by the legendary Magikist signs designed by Doris Greenwood that once lined the expressways.