An identity and signage system was designed for 100 Hooper, a development in San Francisco’s Mission Bay district that sought to attract companies with a Maker Spirit. The solution aimed to seamlessly fit in with the architecture, bringing an industrial and playful feel that echoed the landscape of the neighborhood. An adjacent building—150 Hooper—was integrated into the system.
The font in use for 100 Hooper is Vtg Stencil DIN by astype. 150 Hooper features the Halftone style from the same family. The stencil fonts are complemented by solid DIN 1451 for smaller type.