Akis Petretzikis constantly innovates with new products and fresh books. At the same time, he is becoming increasingly established in public awareness as a connoisseur in modern Greek cooking. His book aims to become a reference point of the traditional and modern Greek cuisine through its hundreds of favorite recipes and its timeless, friendly design.
We focused on a “Greek” white and blue color palette to highlight tradition and authenticity. Familiar photos with playful illustrative interventions, hand-written notes by Akis and a minimal design create a more personal look and feel and present a contemporary, youthful outcome.
On the cover and in the interior, headlines are set with the reversed contrast BPrever. The all-caps Atypical is used for chapter openings and short texts; the recipes are typeset with Averta. The cookbook, published by Psichogios as Η δική μου ελληνική κουζίνα (“My Greek Cuisine”), is also available in an English-language version named Greek comfort food.