Coolvetica is used throughout, and whilst extremely similar to Helvetica, the typeface instead pays homage to the Helvetica-customising era of 1970s chain shop fronts, with modified characters such as the rounded lowercase t featured here.
Although the branding for this product line has since been updated, this original design is still in circulation amongst most cycling stores worldwide.
1 Comment on “Weldtite puncture repair packaging”
This feels to European to me, that it was genuinely startling to realize the text was in fact in English.