Source: https://www.flickr.comUploaded to Flickr by Bart Solenthaler and tagged with “bakersignet” and “optima”. License: All Rights Reserved.
A great dinner wine doesn’t have to be served at room temperature.
Baker Signet (1965?) in use for an ad by the Taylor Wine Company, Inc. from 1969. While the headline shows a bold weight, the tag line “We uncomplicate wine” uses a lighter one. The copy is set in two columns of Optima (1958).