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White Horse ad (1969)

Photo(s) by Bart Solenthaler. Imported from Flickr on Aug 28, 2020. Artwork published in .
    White Horse ad (1969)
    Source: Uploaded to Flickr by Bart Solenthaler and tagged with “itccaslonno223”. License: All Rights Reserved.

    LSC Caslon (later known as ITC Caslon No. 223) by Tom Carnase in early use for an ad for White Horse blended Scotch whisky by Four Roses Distiller Co., N.Y.C. LSC Caslon is here used with its alternate e and the ff ligature (unlike in a specimen showing, the crossbar here is interrupted). The decorative lines on some of the capitals are custom additions.

    When most other Scotches were born, one was already a Tradition.
    White Horse. The difference between ordinary and legendary.

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