Electrify America
Omnes by Darden Studio is the brand typeface of Electrify America.
The logo shows a single letter e from Omnes SemiBold Italic enclosed in a thunderbolt. It’s accompanied by an all-lowercase wordmark in two contrasting italic weights. The approachable sans-serif family is used in a wide range of styles for all aspects of the brand, from the user interface of the charging stations to the mobile app and the website.
Electrify America is the charging station network run by Volkswagen in North America (both US and Canada).
Charging station with touch screen typography and charger numbers in Omnes.
The mobile app provides a lot of data including numbers. The numerals in Omnes are highly legible, yet the opposite of dull, making the interaction a pleasant experience.
The website uses italics for emphasis within headings. The menu is rendered in all-caps Omnes Medium.
Teaser texts on the homepage use Omnes Regular. Headings are set apart by caps from the SemiBold. Omnes’s arrows are used to highlight links.
The footer menu pairs Omnes SemiBold and Light, in all caps, nicely counterbalancing the lowercase logo.
Electrify Home is a subsidiary website for home charging equipment.
On the Electrify Home site, headings are rendered in the airy Omnes Thin, the second-lightest weight of the family after Hairline.
Electrify Canada is a partnership formed by Electrify America in cooperation with Volkswagen Group Canada. The bilingual website likewise uses various members of the Omnes family, including Omnes Thin for headers.
