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Change – Anomaly of Transformation exhibition posters

Contributed by Claudia Draghia on Sep 4th, 2020. Artwork published in
August 2020
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    Change – Anomaly of Transformation exhibition posters 1
    Photo: Claudia Draghia. License: All Rights Reserved.

    We have created a series of posters for Change – Anomaly of Transformation, an exhibition for designer and artist Vlad Neuman shown at OM – Objects and Moods Gallery in Bucharest, as part of the Romanian Design Week.

    This new exhibition showcases an abstract approach to fashion sculptures, transporting you to an eerie botanical world. Here, raw shapes and materials create new forms of fashion.

    What we like most about this project is that our process was very experimental and playful, just like Vlad’s process of shaping the sculptures. Without an end product in mind, we let the process and the exploration guide us towards its final form.

    For the posters, we chose Aktiv Grotesk as the only typeface. For the big headlines we used Aktiv Grotesk’s Medium weights and for the secondary text, the Regular.

    Change – Anomaly of Transformation exhibition posters 2
    Photo: Claudia Draghia. License: All Rights Reserved.
    Change – Anomaly of Transformation exhibition posters 3
    Photo: Claudia Draghia. License: All Rights Reserved.
    Mockup view of the posters as shown in the city.
    Photo: Claudia Draghia. License: All Rights Reserved.

    Mockup view of the posters as shown in the city.

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    • Aktiv Grotesk

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