Photo: Julian Schröpel. Monopoli Records. License: All Rights Reserved.
Corporate brand identity and packaging design for Monopoli Music from Helsinki, Finland. The record label was founded by the Finnish rap artist Adi L Hasla in 2019.
The logo consists of a radar circle and a dice. The circle symbolizes the radar of finding new promising artists, while the dice reminds us that new music is always a gambling.
To introduce the record label, Adi L Hasla decided to bring the message of his founding and building with musical artists to the two video clips for “Monopoli” and “Money”.
Photo: Julian Schröpel. Monopoli Records. License: All Rights Reserved.
Photo: Julian Schröpel. Monopoli Records. License: All Rights Reserved.
Stationery.
Photo: Julian Schröpel. Monopoli Records. License: All Rights Reserved.
Shown here are the different design approaches and combinations for possible typefaces, including Denver. The final design of the logo uses Sequel 100 Black with Messapia for secondary text.
Photo: Julian Schröpel. Monopoli Records. License: All Rights Reserved.