Visual identity by Studio Gangplank for Andy Macpherson, an Australian architectural photographer known for creating images that give a sense of place. He has a distinct approach to documenting people and architecture that captures truth and beauty.
By observing the mechanics and natural geometry created by Andy setting up his tripod, we created a distinctive monogram (“AM”). The strikingly simple mark echoes the raw truth and beauty that Andy captures in architectural forms. The remaining elements are intentionally quiet; leaving room for hints of geometric structure, found in Space Grotesk by Florian Karsten.