This fictional identity for Brainchild Festival was designed by Ana Lapa as a student project at University of the Arts London, Class of 2020. The typefaces in use are Serous by Formist Foundry and Neue Haas Grotesk. Mockup by The Brand Identity and Vrints-Kolsteren.
Brainchild Festival is a three-day festival celebrating creativity, bold ideas and DIY spirit at a peer-to-peer level. It connects the collectives, communities and creative projects that inspire into a program of live music, jam sessions, spoken word, DJ sets, talks, workshops, film, theatre and installation art.