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Dépliages (Unfolding) exhibition

Contributed by Jérémy Landes on Oct 2nd, 2020. Artwork published in
June 2019
.
    Dépliages (Unfolding) exhibition 1
    © Pierre Grasset. License: All Rights Reserved.

    Dépliages (Unfolding) is an exhibition devised for the Design Biennale of Saint Étienne 2019. The identity was created in-house by Camille Chatelaine, making great use of a powerful duo: Monosans supports all the titles while Gotham serves as its body copy companion.

    The rhythm created by the combined widths of the title family was used to evoke the folding/unfolding of ordinary objects design principles made by the curators. Its crude and geometric aesthetics accompanied well the industrial objects shown in the exhibition and the strong yellow used for cementing the identity. The rather bold weight of Gotham used for most texts doubles down on this solid and impacting design. Both fonts play well together, helped by the shared geometric nature of their curves.

    This falsely simple design deploys its grid and color through leaflets, the scenography of the exhibition, the outside of the building and even some vinyl info sheet directly applied on the body of a car.

    Dépliages (Unfolding) exhibition 2
    © Pierre Grasset. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 3
    © Pierre Grasset. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 4
    © Pierre Grasset. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 5
    © Pierre Grasset. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 6
    © Pierre Grasset. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 7
    © Pierre Grasset. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 8
    © Pierre Grasset. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 9
    © Pierre Grasset. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 10
    © Pierre Grasset. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 11
    Camille Chatelaine, Cité du design. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 12
    Camille Chatelaine, Cité du design. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 13
    Camille Chatelaine, Cité du design. License: All Rights Reserved.
    Dépliages (Unfolding) exhibition 14
    Camille Chatelaine, Cité du design. License: All Rights Reserved.

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