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CRAFT Market

Contributed by Marçal Prats on Oct 12th, 2020. Artwork published in
circa July 2019
.
    Tote fabric pattern closeup
    Marçal Prats. License: All Rights Reserved.

    Tote fabric pattern closeup

    Housed in the exquisite Hyatt Regency Chantilly Hotel, CRAFT Market is a restaurant, open buffet, room and takeaway service that serves seasonal gourmet cuisine at lunchtime. Its open kitchen invites guests to watch as their fresh, healthy food is prepared. On sunny days it can also be enjoyed on the terrace surrounded by the verdant scenery of Chantilly forest.

    The CRAFT Market identity is the result of combining the spirit of the craftsmanship of the food (made from certified farm-sourced ingredients), with the industrial setting of the space, created by the exterior steel roof truss and the interior metal frames.

    Rustically Industrial

    The connection between food ingredients and the decorative metal frames is depicted over an 18th-century inspired French Toile de Jouy pattern (linen with intricate romantic, pastoral scenarios printed in a single colour onto a cream background). The contemporary CRAFT Market Toile de Jouy not only wraps the identity but also relates to the historical baroque heritage of the adjacent Château de Chantilly.

    The juxtaposition of rustic and industrial is expressed in every feature of the design: classic engraving illustrations made from vector drawing tools, rubber stamps over geometric patterns, glossy silver & gold stickers, metallic ink over recycled surfaces.

    Credits

    Design and illustration: Marçal Prats
    Creative Direction and Commission: Double Decker
    Hyatt Regency Chantilly Photography: Cecil Mathieu
    Interior Design: DeSalles Flint

    For more information about CRAFT Restaurant, see the website of Hyatt Restaurants.

    Tote design
    Marçal Prats. License: All Rights Reserved.

    Tote design

    Toile de Jouy pattern
    Marçal Prats. License: All Rights Reserved.

    Toile de Jouy pattern

    CRAFT Market 4
    Source: https://www.behance.net Cecil Mathieu. License: All Rights Reserved.
    Menus for food and beverages
    Marçal Prats. License: All Rights Reserved.

    Menus for food and beverages

    Takeaway packaging
    Marçal Prats. License: All Rights Reserved.

    Takeaway packaging

    CRAFT Market restaurant buffet
    Cecil Mathieu. License: All Rights Reserved.

    CRAFT Market restaurant buffet

    Fidelity program using hexagonal shapes
    Marçal Prats. License: All Rights Reserved.

    Fidelity program using hexagonal shapes

    CRAFT Market logo and colour palette
    Marçal Prats. License: All Rights Reserved.

    CRAFT Market logo and colour palette

    CRAFT Market applications
    Marçal Prats. License: All Rights Reserved.

    CRAFT Market applications

    Paper bags
    Marçal Prats. License: All Rights Reserved.

    Paper bags

    Wooden coasters and table cover detail
    Marçal Prats. License: All Rights Reserved.

    Wooden coasters and table cover detail

    Takewaway packaging detail
    Marçal Prats. License: All Rights Reserved.

    Takewaway packaging detail

    Takeaway packaging detail
    Marçal Prats. License: All Rights Reserved.

    Takeaway packaging detail

    Vegan takeaway packaging detail
    Marçal Prats. License: All Rights Reserved.

    Vegan takeaway packaging detail

    Vegan takeaway packaging detail
    Marçal Prats. License: All Rights Reserved.

    Vegan takeaway packaging detail

    Paper coffee cups
    Marçal Prats. License: All Rights Reserved.

    Paper coffee cups

    Business cards with rubber stamps illustrations
    Marçal Prats. License: All Rights Reserved.

    Business cards with rubber stamps illustrations

    CRAFT Market logo on a rubber stamp detail
    Marçal Prats. License: All Rights Reserved.

    CRAFT Market logo on a rubber stamp detail

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