Exhibea’s identity for Kristofer Buckle stays true to the brand’s playful principles. Kristofer Buckle is committed to creating unique, beautiful and playful beauty products whilst thriving in simplicity. Founded on the mantra, “Why be beautiful when you can be anything?”, Kristofer Buckle created his namesake makeup line to encourage individuality through the transformative power of makeup.
The founder of the brand has Irish heritage and was born in Edinburgh, so we turned to sans-serif Founders Grotesk, due to the fact that it is inspired by the work of the 20th century Edinburgh-based type foundry, Miller & Richard. On the surface, the font appears quite serious and authoritative, but on closer look it reveals a cheeky smile, on homage to the playful nature of makeup.