Welcome to dev wonderland! The digital pioneers of tomorrow aren’t motivated by stale promises of a work-hard, play-hard work environment. They seek a workplace that goes beyond platitudes and where freedom, learning, and fun prevail. Our task was to capture this spirit in a campaign that reaches software developers in their own habitat – using a mixture of gaming references, memes, and nerdy headlines, in a stylishly pixilated visual world.
The typographic concept is derived directly from sipgate’s day-to-day realities and where markers and whiteboards are the tools of the trade. Handwriting combined with the sipgate house typeface Px Grotesk creates a lively, personal recruitment campaign that refers to the constant “work in progress” of software development. This, in combination with the image world tailored directly to the target audience, gives the campaign a progressive and authentic look without relying on tired or out of touch recruitment clichés.