Wilder Fields
Wilder Fields is a technology-enabled food company producing extraordinarily flavorful, fresh, safe, and sustainably grown food for local communities across the country. Harnessing bleeding-edge technology, sustainable operations, and ethical real estate practices, Wilder Fields seeks to nourish the world and transform local economies by reinventing the practice of large-scale indoor vertical farming.
The One Design team worked with CEO Jake Counne, CCO James Radke, and their team since early 2020 to develop the Wilder Fields brand identity and communication strategy. Formerly known as Backyard Fresh Farms, a new name, positioning strategy, messaging plan, identity program, and packaging system has been crafted from the ground-up to express a more resonant, emotional, and authentic narrative for the organization.
