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Diesel Fresh & Bright Superheroes campaign

Contributed by Mari Carmen Gainza on Nov 3rd, 2020. Artwork published in
December 2010
.
    Diesel Fresh & Bright Superheroes campaign 1
    Source: https://www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.

    A series of characters inspired by the world of ’70s comics and TV shows; they wear their underwear over their clothes and their powers are connected to the colors of Diesel’s Fresh & Bright collection.

    The campaign typeface is PAG Revolucion, used with perspective 3D effects and other modifications. The Fresh & Bright logo uses ITC Souvenir. Design by Mari Carmen Gainza at DoubleYou. Photography by Robert Bartholot.

    Diesel Fresh & Bright Superheroes campaign 2
    Source: https://www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
    Diesel Fresh & Bright Superheroes campaign 3
    Source: https://www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
    Diesel Fresh & Bright Superheroes campaign 4
    Source: https://www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
    Diesel Fresh & Bright Superheroes campaign 5
    Source: https://www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
    Diesel Fresh & Bright Superheroes campaign 6
    Source: https://www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
    The superhero lineup as seen on the Diesel website.
    Source: https://www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.

    The superhero lineup as seen on the Diesel website.

    Typefaces

    • PAG Revolucion
    • ITC Souvenir

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