Branding for Luloba Ceramics, a small pottery studio based in Montreal. Luloba is named in reference to the “loba capitolina” , a sculpture depicting a scene from the legend of the founding of Rome. The sculpture shows a she-wolf suckling the mythical twin founders of Rome. The logo plays with negative space to create a vase in the muzzle of the wolf. Colorful illustrations in the identity give a preview to the real product and add personality to the studio. Lights and shadows on the objects bring these to life.