A forward-thinking club opened by WeWork in downtown Manhattan, Rise has a social vibe and a holistic approach. With a Roman-inspired Superspa, yoga room, sprawling gym and cafe, it’s a luxurious space where over-scheduled members can leave their devices behind and connect on a more personal level.
Mucca developed the strategy with the WeWork team, positioning it as a complete wellness experience. The dynamic brand system extends the energy of the logo to the signage, storytelling, packaging and digital design. With an exploding membership base and plans to expand to the West Coast, Rise is equipped to redefine the future of fitness.