Brand identity and website for The Magnet, a creative event management agency putting attendee experience at the heart of everything they create.
The typographic approach to this identity was inspired by the golden era of advertising, with strong, cleverly written copy at the centre of its visual output. The typography pairs Clearface Gothic (1910) for the logo with Recoleta (2018) for all copy.
Throughout the printed stationery and ephemera we used a white ink on duplexed Popset Blue Violet with Flame Orange.