Turas is an addiction counselling service and charitable organisation based in Ireland.
We were tasked with breathing new life into a tired brand, with no clear consistency in its message. To do this, we simplified the language which they used, making a statement and informative pieces more emotive, engaging and contemporary. This new succinct language then influenced the creation of a suite a conceptual illustrations to sit harmoniously alongside when needed.
The all-lowercase logo is based on Calibre. It’s paired with Karla as the brand typeface.