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Turas

Contributed by Killian Walsh on Nov 10th, 2020. Artwork published in .
    Turas 1
    Grandson. License: All Rights Reserved.

    Turas is an addiction counselling service and charitable organisation based in Ireland.

    We were tasked with breathing new life into a tired brand, with no clear consistency in its message. To do this, we simplified the language which they used, making a statement and informative pieces more emotive, engaging and contemporary. This new succinct language then influenced the creation of a suite a conceptual illustrations to sit harmoniously alongside when needed.

    The all-lowercase logo is based on Calibre. It’s paired with Karla as the brand typeface.

    Turas 2
    Grandson. License: All Rights Reserved.
    Turas 3
    Grandson. License: All Rights Reserved.
    Turas 4
    Grandson. License: All Rights Reserved.
    Turas 5
    Grandson. License: All Rights Reserved.
    Turas 6
    Grandson. License: All Rights Reserved.

    Typefaces

    • Calibre
    • Karla

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