Devin Pedzwater took over creative direction of the Italian Vanity Fair in January, 2013. The covers are resplendent in complementary H&FJ Didot and VF Sans. The latter was designed in the late ’90s by James Montalbano for Vanity Fair. The US version of the magazine doesn’t use the typeface much anymore, but Pedzwater employs it nicely here in Italy.
With 32 styles that maintain their characteristic pointed apexes (‘A’, ‘M’, ‘V’, ‘W’) all the way to the boldest weight, VF Sans is an underappreciated Futura alternative. It has been compared to Vogue, a 1930s Intertype face create for Vogue magazine that is not available in a proper digital edition. Montalbano sees the connection, but it wasn’t his intention to do a Vogue revival.