“Each alphabet is charming in its own way” poster

A contribution to the 2020 Oesol Hangeul Hanmadang International Typography Poster Exhibition, using Sandoll GogoRound Condensed. The poster was designed by typedesigner Edik Ghabuzyan, who is one of the designers of Gogo Sans Rounded. He is also an initiator as well as a founder and a co-president of the international type design competition Granshan.

The meaning of the exhibition was further extended by the participation of Granshan’s type designers, who are working on the design and development of non-Latin fonts and the research of typography. Moreover, representative graphic designers in Korea showed various meanings of letters in the poster through the designers’ own interpretation and visualization of the text.

This is the description of the poster: “A living tree with pomegranates (grapes and pomegranates are national symbols of Armenia,) in the center of the poster, is in bud, symbolizing the continuation of a life. On the top of the poster, there is a dove, a symbol of peace and freedom. The root is shaped in a pen, symbolizing a historical period when the script was developed. There are symbols of eternity as well on its left and right sides.”