The theme of the conference derives from “Homo economicus”, a concept in which man is first and foremost an economic being, directed towards the satisfaction of his needs in an efficient, rational, and logical manner. Economia will examine which systems maintain this deeply held belief and prevent real change. Moving away from a world driven by profits over everything else, Homo economicus could fulfill its role as an economic being in relation to the world, exploring the new ideals of saving the planet, preventing the exploitation of people, and fantasizing about inverting the paradigm of unlimited growth.
The developed visual world fits the content of this year’s edition focused on the idea of limit (unlimited economic growth on a limited planet) and how to reconnect the economy to the laws of nature while shifting the notion of value and trying to redesign the building blocks of our society.
Created aesthetic refers to labels on boxes, bar codes, shipping references, country codes that perfectly fits this amazon-based world where delivery is changing our daily economic transactions. The original idea included nature as a living element, that is eroding and mutating the surfaces: molds, water stains, decaying matter, dirt…, which is translated visually in this uncanny identity and website.