720 Protections is a company producing new types of bicycle helmets, which are safer and based on the hexagon shape. The name of the brand stands for the sum of the inner angles that, for every hexagon, always results in 720°. The hexagon is the basic form of the honeycomb-shaped structure that constitutes the core of our new helmet concept: 720 thus stands for the hexagon at the heart of our helmets.
The visual identity combines the speed and dynamics of outdoor cycling and technology in one world. Space Mono is techy and bold like the 720 helmets. Shapes, which support the logo create abstract bold compositions, and by animation bring even more movement to the identity.