Melbourne-based StrangeLove is a dynamic and unconventional drinks company. Building on the success of their Tonic & Soda ranges, They saw an opportunity to disrupt the sparkling water category. Introducing “Another drink by StrangeLove” StrangeLove sparkling waters. Zero sugar, zero calories & all natural flavours. After looking at many periodic tables, analysing mineral content and PH levels we saw a parallel in computer generated ascii code. Using the strategy of “borrowing from the past and modernising for the future” we had used for their other ranges. We created the variant graphics from individual text characters, a graphic technique that was used to create computer graphics in the 1980s. Embracing the idea that the water is made from many individual properties put together. The result is ownable unexpected design execution, that make the products stand out on shelf, as well as connecting with its core audience.