Peaches, the South Korean production company, creative collective, and group of car ‘styling’ experts, are reigniting car culture from Korea to Los Angeles.
In this context, Monaako joins the design universe around which the character was created in illustrations by Justin Sloane. In Monaako’s type specimen, which stages the automobile and transforms into an image onomatopoeia from the car culture, we can read (text by Jane Schindler, Zürich, 2019):
The Saint-Raphaël logo can be found scattered through Southern France along the road to Nice, the famous Route des Alpes. Drivers encounter it on fading wall signs of the early post war years, advertisements for a future different and more glorious than the one seen from the highway. […] Monaako is an invitation to the road. The destination is imprecise—but we can smell the beach.