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Premiere of Taste packaging

Contributed by TypeMates on Dec 1st, 2020. Artwork published in
February 2020
.
    Premiere of Taste packaging 1
    Source: https://www.depotwpf.com Depot. License: All Rights Reserved.

    Via type.today’s journal:

    The narrow geometric Cera Condensed is utilised for typesetting nearly every bit of information on the packaging of Premiere of Taste products, a ’fast-luxury’ house brand of Magnit, a major Russian supermarket chain.

    The label and packaging graphic design by Russian Depot agency was awarded at the Sreda design festival.

    Sreda calls itself ‘the only Russian advertisement and design festival that accepts only those entries that help our visual environment (‘sreda’ in Russian) change for the better.’

    Cera Condensed is the primary typeface and appears with both its Latin and Cyrillic sets.

    The Premiere of Taste logo appears to be based on .
    Source: https://www.depotwpf.com Depot. License: All Rights Reserved.

    The Premiere of Taste logo appears to be based on Alexon.

    Premiere of Taste packaging 3
    Source: https://www.depotwpf.com Depot. License: All Rights Reserved.
    Premiere of Taste packaging 4
    Source: https://www.depotwpf.com Depot. License: All Rights Reserved.
    Premiere of Taste packaging 5
    Source: https://www.depotwpf.com Depot. License: All Rights Reserved.
    Premiere of Taste packaging 6
    Source: https://www.depotwpf.com Depot. License: All Rights Reserved.
    For the wine labels, Cera Condensed is paired with .
    Source: https://www.depotwpf.com Depot. License: All Rights Reserved.

    For the wine labels, Cera Condensed is paired with PT Serif.

    Premiere of Taste packaging 8
    Source: https://www.depotwpf.com Depot. License: All Rights Reserved.
    Premiere of Taste packaging 9
    Source: https://www.depotwpf.com Depot. License: All Rights Reserved.

    Typefaces

    • Cera Condensed & Compact
    • PT Serif
    • Alexon

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