Aprila is not a regular bank. They act as the long-term partner for small and medium businesses. These are the cornerstone of the private economy, comprising 99 percent of European enterprises. Yet they are too often ignored by large banks.
This new identity emphasises their role by instituting a quiet, calm and confident look. Classical typography, simple compositions and strong claims give them the voice they need to gain the trust of SMEs. We developed their brand strategy, visual identity and guidelines for building their new website.