Striking visual identity for the Camerata de Lausanne, a string ensemble of international classical musicians founded by Pierre Amoyal in 2002. Art director Demian Conrad writes:
How can something invisible, like music, be graphically portrayed? […] For the Camerata de Lausanne, I looked for a way of visualising sound, but without using images from the world of music per se (notes, instruments, etc).
My research led me to the work of Ernst Chladni, a German physicist and the father of modern acoustics. Chladni had discovered that by taking a copper disc sprinkled with sand and rubbing it with a bow, he could obtain geometrical figures. This fact demonstrates that music also has a physical effect on matter. So I followed the geometrical thread discovered by Chladni and used it on all communication media for the Camerata de Lausanne. To give it a more contemporary feel and make it more manageable, I had software written by Mathieu Rudaz which allows us to generate images directly on the computer using a specific frequency.
[…] I chose a very modernist and minimalist font, Neutraface. The geometrical architecture of this font contains echoes of mathematics, a discipline beloved by classical composers. In addition, we asked the typographer Emmanuel Rey to personalise the geometry of the logo by refining its micro-definition. The content is processed with the Plantin font of the printer Christophe Plantin.