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The Right Guys

Contributed by Anna Sun on Dec 9th, 2020. Artwork published in
circa February 2019
.
    The Right Guys 1
    Source: https://www.behance.net License: All Rights Reserved.

    The Right Guys are a group of financial specialists, consultants and investment experts based in Prague. For their branding, we used Apoc as an interesting typeface that held that majestic feel, while looking modern and playful. The logo has been created with Bagnard. Two of its beautiful letters g create an interlinear ligature and a brand symbol – a chain of connections, which then ended up worming a brand pattern used on stationery, club jackets and handkerchiefs. Loosely spaced capitals of Roboto are used in small sizes for the logo and additional information.

    On the website, the scribbles are rendered in Rollerscript.

    Creative Director / Lead Designer: Anna Sun (Belousova)
    Designers: Rebeka Markovičová,
    Macarena Iara Fernandez
    3d Designer: Evgeny Andrianov

    See and read more on Behance.

    The Right Guys 2
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 3
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 4
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 5
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 6
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 7
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 8
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 9
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 10
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 11
    Source: https://www.behance.net License: All Rights Reserved.
    The Right Guys 12
    Source: https://www.behance.net License: All Rights Reserved.

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