Something Good Design Festival identity
F37 Jan by F37 Foundry in use by Fiasco Design and sister company Thread Events for Something Good Bristol. Words from Fiasco Design’s portfolio post:
We worked with our sister company, thread to create a bright and playful visual identity for their inaugural design festival, Something Good – a two-day design festival that champions creativity and celebrates the magic of the creative process.
The branding design had to reflect the central theme of the festival and appeal to a diverse audience of creatives. As well as a logo, the visual language was rolled out across digital and print, including signage, promotional print, t-shirts, website, social media and a very special bike.
The logo with the smiley made from a double O is based on Galano Grotesque by René Bieder. On the website, F37 Jan is paired with Proza Libre by Bureau Roffa.
The wayfinding system uses F37 Jan with rotalics.
Homepage detail.
Homepage detail.
