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One Poultry publication

Contributed by F37 Foundry on Dec 6th, 2020. Artwork published in
circa 2018
.
    One Poultry publication 1
    Source: https://staging.hingston.net License: All Rights Reserved.

    F37 Bolton by F37 Foundry in use by Hingston Studio for a publication about One Poultry, an iconic office and retail building in London.

    Words from Hingston Studio’s online portfolio:

    Hingston was commissioned to reinvent this unique landmark, through the creation of a contemporary brand identity, marking a new chapter in the redevelopment of the site. Drawing on the distinct visual language inherent within the architecture and developing a bold colour palette to reflect its radical, post-modernist scheme, the identity is formed of a series of dimensional letterforms.

    Using this core visual system, the concept was then carried through into digital, print and installation. A limited edition, collectable brochure completes the project, featuring essays, quotations and archive imagery that tells the story (and the battle) of this most celebrated British building.

    One Poultry publication 2
    Source: https://staging.hingston.net License: All Rights Reserved.
    One Poultry publication 3
    Source: https://staging.hingston.net License: All Rights Reserved.
    One Poultry publication 4
    Source: https://staging.hingston.net License: All Rights Reserved.
    One Poultry publication 5
    Source: https://staging.hingston.net License: All Rights Reserved.

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    • F37 Bolton

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