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InPost brand identity

Contributed by Revolver Type Foundry on Dec 16th, 2020. Artwork published in .
    Parcel station signage.
    Source: https://www.dragonrouge.com Dragon Rouge. License: All Rights Reserved.

    Parcel station signage.

    Dinamit by Revolver Type Foundry is the brand typeface of InPost. The new visual identity was designed in 2019 by the award-winning global creative agency Dragon Rouge.

    InPost is a Polish logistics operator offering classic courier services and parcel delivery to parcel lockers. Dragon Rouge was “tasked with reinventing the company’s image as that of a bold innovator and of imbuing the brand with energy characteristic of start-ups.” This was achieved largely by the use of “new, kinetic typography”.

    The crisp and uncompromisingly wide Dinamit is used for everything from signs, online and offline adverts, courier uniforms, and more. On the bilingual website and in the mobile app, Dinamit is combined with Montserrat.

    Read and see more in Dragon Rouge’s case study.

    Mobile app.
    Source: https://www.dragonrouge.com Dragon Rouge. License: All Rights Reserved.

    Mobile app.

    Online postage calculator.
    Source: https://inpost.pl InPost. License: All Rights Reserved.

    Online postage calculator.

    Compilation of branding elements.
    Source: https://www.dragonrouge.com Dragon Rouge. License: All Rights Reserved.

    Compilation of branding elements.

    InPost’s Paczkomat is an automated booth for the self-service collection of parcels. This special edition was designed to celebrate the 5000th Paczkomat in their network.
    Source: https://www.dragonrouge.com Dragon Rouge. License: All Rights Reserved.

    InPost’s Paczkomat is an automated booth for the self-service collection of parcels. This special edition was designed to celebrate the 5000th Paczkomat in their network.

    Citylight ads featuring Mat, the new brand character.
    Source: https://www.dragonrouge.com Dragon Rouge. License: All Rights Reserved.

    Citylight ads featuring Mat, the new brand character.

    Advertising banners for e-commerce.
    Source: https://inpost.pl InPost. License: All Rights Reserved.

    Advertising banners for e-commerce.

    The new uniform designs for couriers were inspired by fashion trends rather than work clothes styles. They depict InPost’s slogan “Out of the box”, here in all-caps Dinamit.
    Source: https://www.dragonrouge.com Dragon Rouge. License: All Rights Reserved.

    The new uniform designs for couriers were inspired by fashion trends rather than work clothes styles. They depict InPost’s slogan “Out of the box”, here in all-caps Dinamit.

    Typefaces

    • Dinamit
    • Montserrat

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