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Combo Combo brand identity

Contributed by F37® on Dec 24th, 2020. Artwork published in
circa 2017
.
Combo Combo brand identity 1
BVD. License: All Rights Reserved.

F37 Ginger by F37 Foundry is used by BVD for the Combo Combo brand identity. Words from Freja Hedvall’s Behance post:

What’s your combo? Sweden’s first and only restaurant concept that allows you to order your meal based on your favorite toppings is called Combo Combo. Fresh ingredients and unique sauces makes it a treat to top your pizza, pasta or sallad. Affordable, fast and simple. The dynamic visual identity brings variation to the different touch points of the concept. The Combo Combo Mascot has an expression for every occasion and clarifies an accessible tonality.

Me and my colleagues at BVD Stockholm teamed up with Combo Combo and created a concept including Brand Strategy, Naming, Visual Identity, Tonality, Packaging Design, Wayfinding, and with our colleague architects Guise, Environmental Concept.

Combo Combo brand identity 2
BVD. License: All Rights Reserved.
Combo Combo brand identity 3
BVD. License: All Rights Reserved.
Combo Combo brand identity 4
BVD. License: All Rights Reserved.
Combo Combo brand identity 5
BVD. License: All Rights Reserved.
Combo Combo brand identity 6
BVD. License: All Rights Reserved.

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  • F37 Ginger

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