The name Alfred Dunhill is intrinsically linked with ‘Britishness’ and British style, and proudly so. It has stood the test of time and remains today a globally recognised brand that defines masculine luxury. We partnered with the brand to define its identity — its way of doing things is masculine and direct, often communicated through a single symbol or image. We developed a simple principle for all designed communications, the same principle as expressed by Mr Alfred Dunhill himself: “It must be useful, it must work dependably, it must be beautiful, it must last, it must be the best of its kind.”
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